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     OUR PERSPECTIVE

 
Our clients appreciate that we have a point of view about what works on the Internet and what the future may bring. Here are a few of our thoughts an varying topics including ROI, Portals and Site Analytics.

What can Pez teach you about Web design?

More than you think. The Pez dispenser is a simple concept. One click and there you have it - candy. Served up exactly how people want it in an experiential way that goes beyond just serving candy. Online, you can give your customers what they want, when they want it and how they want it--on demand and served memorably.

   
Understanding What Drives Your Customers Online

When an important life event "triggers" a need for information, the Internet is one of the first places people go. It is critical that your Web site is designed to help visitors when they need it most. The companies that understand how customers think and what drives them online are best positioned to capture their trust and ultimately their business.
   
Analyze That: Myths, Legends and the Truth about Online Advertising

"I've tried online marketing before...and it doesn't work."
"E-mail marketing is SPAM."
"Banners don't produce results."
If you've said or heard these statements before, you are not alone. Kohn Klimstra, Managing Director of itraffic, will dispel the myths about online advertising and give you tools to run a successful online program.
   

Analyze This: A Holistic Approach to Reviewing Your Web Site

Is your site good or bad? Seems like a simple question, yet isn't an easy one to answer. Because the Internet looks like a branding and communications vehicle to some and software to others, success is often determined based on the evaluator's particular expertise. A usability expert might deem a photograph on the homepage unnecessary while a marketing person sees it as vital. So, who is right?

Successful Web sites are not only functionally brilliant, or only amazingly designed, or only rich in information, or only easy to use — but rather an appropriate balance of all these elements.

   

Are you getting what you need from the Web?

If your company's Web site is not helping you build stronger relationships with your customers, then it's time to take another look.
Online return on investment (ROI) depends on these relationships. If your Web site doesn't serve your prospects or customers, then it isn't serving you either. The question, then, is how do you know if your site is helping or hurting you?

We in NERONART.COM can provide you the solutions.

   
How Marketers Can Empower Their Sales Force Online: The Next Portal Revolution

Does your sales force constantly call you to get the most up to date information on your company's products and services? Do your sales and marketing teams have to log into five different systems to access the tools they need to do their job?

Providing the right information at the right time to the field isn't always easy. Many Marketing organizations are creating an online information source — a Sales and Marketing Portal — to increase the efficiency and effectiveness of their organization. Once a "nice to have," portals have become a critical tool to improve the bottom line.
     
Developing a Sales & Marketing Portal

Sales and Marketing portals can drive productivity, reduce costs, and enhance customer relationships only when they are designed around users' needs and behaviors.
   
Is Anyone Out There?

Why a user-centric approach is the answer to portal adoption.
If you build it, will they come? When it comes to corporate portals, there's no guarantee. It's unheard of to launch a new product or service without marketing, but for some reason employees are considered a different animal than the rest of the world. If your company wants to benefit from its portal, market it, or risk nobody learning about it because they're too busy doing other things.
   
Site Analytics

Because your site is only as good as the behavior it inspires.
The conventional way to peek into your customer's mind entails research of consumer behavior such as focus groups, panel discussions, surveys, etc. However, before spending a fortune on traditional methods, consider the fact that you are already standing behind a one-way mirror. Your customers are already busy answering your questions with what they do or don't do on your Web site.

 
ABOUT NERONART.COM
NERONART.COM is one of the best Croatian interactive marketing and technology agency. Since 2002 we have built world-class, customer-focused Web sites, intranets and extranets, supported by interactive marketing and advertising campaigns.
Our work involves rigorous usability testing, customer research, site analytics and technologies such as e-commerce systems, content management and personalization tools
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